Articles at Zeit Online and TechCrunch Europe carry details that suggest federal and state officials believe Google Analytics to be illegal, and are considering imposing fines against companies which use the service to collect and collate data about their website visitors’ usage without the visitor’s express consent. Approximately 13 per cent of German website publishers …
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Monthly Archive: November 2009
Nov
25
Google launches new search ad formats
Google has broadened its search ad formats to include videos and maps as well as images and price comparison features for specific products. Google explains that the new ad formats have been introduced to offer a more effective means of receiving information from sponsored search results. Susan Wojcicki at the Official Google Blog states: “To …
Nov
11
Search Engines – Rememberance Day 09′
If you visit Google today, you will see a special logo for Rememberance Day. The logo is less complex when compared to last years, where Google had to fix their logo. Last year, Google placed hats on top of each letter on the Google logo, the hats included Army, Navy, Air Force, and Marines. But …
Nov
11
Expect Google Caffeine after the holidays
Back in August Matt Cutts mentioned a developer preview of Caffeine, which is new technology that improves Google’s indexing infrastructure. The feedback on Caffeine has been very positive, so their ready to move from the developer preview to the next stage of the roll out: going live with Caffeine at one data centre. This means …
Nov
11
Google acquires AdMob for $750m
Google has acquired the mobile advertising network AdMob for $750, (£450m) in stock, allowing the company to develop more effective tools for creating and analysing new formats in the growing mobile advertising market. Mashable reports that AdMob has delivered more than 125 billion mobile ads since its inception, serving smartphone platforms such as Apple’s iPhone …
Nov
11
Video ads are fastest growing online advertising sector
Online video advertising is booming, with major news websites giving increasingly prominent position to video bulletins that generate advertising revenue. Video is now the fastest growing sector of internet advertising, with the Internet Advertising Bureau revealing that digital video generated $477 million in the first half of 2009 – a 38 per cent increase year-on-year. …
