Every day, people are talking online about your company and products. Some discussions are positive; some are negative. The trick is to capitalise on these discussions to build a better brand and link popularity.
There are several ways to capitalize on these discussions and product mentions. If a discussion is positive, have someone from your company post something showing appreciation. Then, perhaps, provide greater insight or additional advice. Even offer a special promotion to the other readers. This added bit of attention can go a long way to developing a stronger customer base.
Is it a negative conversation? Look at this as an opportunity to resolve a customer problem and develop a better brand image. Contact Strive Media to help get you started on how you can monitor what people are saying about your company, products, and services.