It’s reported that nearly half of consumers online, admit that both search and social media influence their purchases. Social Media and SEO are hot topics for most online marketing agencies, today with more and more people and agencies jumping on the bandwagon, claiming the status of “guru”. However this can be absolutely devastating for larger …
Follow us on…
Category Archive: SMM
May
25
Tesco buys social media company Bzzagent
Yesterday it was announced that Tesco has bought US word-of-mouth social media company BzzAgent for a reported $60 million. Bzzagent, a Boston based start up, uses volunteers to sample FMCG products and then encourages them to describe these products through Facebook, Twitter and YouTube. The company has 800,000 volunteers, working across brands like Unilever and …
May
13
Facebook release new best practice guide for marketing
This week Facebook released a new guide titled “Best Practice Guide: Marketing on Facebook“. We think it’s really helpful since it has different models to help you think about how to market better with Facebook. But these aren’t details on advertising rather the frameworks help you plan or review your Facebook strategy – the five …
Mar
16
Dell, Nike & Starbucks lead the way in social media
Dell, Nike and Starbucks lead the way in the top 100 social media brand league. The Social Brands 100 table was released last Friday, showcasing the top 100 brands that have best taken advantage of social media marketing. Leading the way was the computer manufacturer Dell, with sports brand Nike Plus and coffee shop chain …
Aug
10
A social media strategy and not a facebook strategy
The first venture into social media for many companies, whether a small start up or a big brand, is to create a Facebook page to ‘experiment’ with social media, which is seen as an add on to other marketing activities. But just putting a page up onto Facebook, with no coherent social media strategy, is …
Sep
21
Buzz monitoring can equate to Brand development
Every day, people are talking online about your company and products. Some discussions are positive; some are negative. The trick is to capitalise on these discussions to build a better brand and link popularity. There are several ways to capitalize on these discussions and product mentions. If a discussion is positive, have someone from your …
Sep
21
Hack Facebook accounts for $100
A website offering to hack any Facebook account for $100 is causing concern among security experts. However, the concern is not over the site actually being able hack into Facebook accounts, but rather that those willing to believe it are being ripped off. The site claims it can get the Facebook ID – essentially the …
Sep
21
Facebook captures dim-witted Theif
An idiot and alleged burglar leaves himself logged into Facebook on victim’s computer. The Martinsburg Journal has the scoop on the incident. Police responded to a phone call from the victim late in August to deal with the burglary in which the thief had entered through the bedroom window. Two diamond rings worth more than …
Sep
17
Facebook reaches 300 million
Facebook announced this week that not only is it now the largest social-networking site serving 300 million people worldwide, it is also making enough cash to cover its operating expenses and the capital spending needed to maintain its service. Facebook has been criticised in the past for not having a strong enough business model to …
Sep
16
Twitter users V’s Google.co.uk users
According to leading internet analytics vendor comScore, the percentage of UK users with household incomes over £50k is higher on Twitter than it is on Google.co.uk. The insight into British browsing habits provided by comScore suggests that just over 37% of UK visitors to Twitter come from well off households. This compares to Google.co.uk’s score …
