uSwitch.com began testing AdWords free bid management feature, the Conversion Optimiser. The decision to change from their old bid management strategy has led to a doubling of conversions for uSwitch and a reduction in conversion costs of 40% has convinced them to roll out Conversion Optimiser for more of their campaigns. Focusing on conversions The …

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Software stalwart Adobe looks set to make an acquisition to turn around slipping sales as reports reveal that it is to buy Omniture. The creator of Photoshop and Acrobat could shell out $1.8 billion for fast-growing business software maker Omniture at $21.50 a share – a 24 per cent premium. According to Reuters, the deal …

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